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MEDIA
Advertising Jobs
Advertising jobs include account executives, media planners and buyers, account planners, copywriters and art directors. Working in the advertising industry requires the ability to constantly come up with creative and strategic ideas. Most of the work in the industry is done through advertising agencies, which then offer their services to the clients they represent.
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Advertising is an extremely competitive sector and getting a job can be tough. If you have recently graduated, there are recruitment programmes available that train for account manager and media planner roles. Landing work within the creative sector, which includes the roles of copywriter and art director, is more difficult because there are only a small number of employees compared to the amount of people who apply for the jobs. To get work within this sector of the industry requires hard work and determination. It's crucial to have relevant work experience and in some cases, those who complete work experience are kept on as permanent members of staff.
If you already have relevant advertising experience, you'll need a good portfolio of work to show prospective employers.
Work experience can not only be gained in advertising agencies but many other sectors have advertising departments, for example, local government. These places are easier to gain work experience in and will be beneficial in helping you land the role you want. If you already have relevant advertising experience, you'll need a good portfolio of work to show prospective employers. All the big advertising agencies are constantly inundated with portfolios, phone calls and emails from people wanting to work for them. If you don't have much experience it's a good idea to target smaller and lesser known agencies and build up your portfolio within these companies. You can find contacts details for all these companies in industry publications, trade manuals and online.