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Public Relations (PR) jobs involve promoting and maintaining good relations between an organisation and the public. A PR job is likely to include planning public relations programmes, liaising with the media and advising clients on PR strategies. A PR job will require knowledge from a range of sectors including marketing and business management. Entry into the profession can be achieved in various ways and welcomes applicants from a variety of academic backgrounds. These include journalism, marketing and advertising graduates.

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This sector is extremely competitive and most advertised vacancies receive hundreds of applications. Having a relevant degree and work experience within a Public Relations company is the most popular and easiest route into the industry. If you do not have a degree in a related subject and want to get a PR job it's possible to join a company in a junior role as an assistant and develop a career this way. Gaining relevant experience by unpaid work in various PR roles will show determination and commitment, which will impress prospective employers. Experience can be gained not only in PR companies, but in the Public Relations departments of local councils, charities and commercial companies.

Having a relevant degree and work experience within a Public Relations company is the most popular and easiest route into the industry.

PR jobs provide the opportunity to progress within the field from assistant, to manager, then director and potentially to Head of Communications. Moving between organisations is another way to get a promotion and those with Public Relations experience can then work in other areas of the media including advertising and marketing. There is also the opportunity to do freelance work once you have established your contacts and client base.

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